BiiSafe and F-Secure Launch F-Secure Buddy

Posted by David Blinov on

Helsinki, Finland – June 25, 2015

Buddy helps consumers and businesses protect what matters the most.

BiiSafe, the leading wearable personal safety device company, has signed a cooperation agreement with F-Secure to sell and distribute F-Secure branded BiiSafe Buddy devices.

"We first met F-Secure’s Perttu Tynkkynen (Director, Consumer Sales & Marketing) at the Slush startup event in Helsinki last November. Six months after the initial discussion, we can announce that we reached an agreement and will be selling Buddy with F-Secure.” said Jouni Suutarinen, COO of BiiSafe.

"We have developed the BiiSafe Buddy application to provide F-Secure with a physical consumer product that complements their security portfolio. When the end user connects the Buddy sold by F-Secure with a mobile application, we can customize the content of the app based on F-Secure’s wishes. This is the result of our new “Powered by BiiSafe” concept that combines a cloud service with customizable branded hardware and software.” continues Suutarinen.

“We love the concept behind Buddy, so we’re thrilled that we’re now working with BiiSafe to introduce Buddy to more people,” said F-Secure’s Tynkkynen. “Helping people stay connected to the important things they need to keep on hand, like keys and phones, is a great way to make people feel safe and more secure. It’s a practical and stylish device, and we’re thrilled to be selling it with BiiSafe.”

”I believe that our strategic choice of combining versatile functionality and stylish design gives us a competitive edge over products with only one feature. Signing the agreement with F-Secure will bring our products and services to more people.” said BiiSafe’s CEO Tuomo Pentikäinen.

BiiSafe Buddy is the only solution in the market to combine lost item tracking, location sharing and distress signal functionalities. A simple press of a button shares a user’s location with their trusted circle, sends a help request or a pre-defined message. Paired with the free app for iOS and Android, BiiSafe Buddy is also a convenient way to instantly find lost things.

In 2014 BiiSafe Buddy was awarded the prestigious Red Dot Design Award. The product seamlessly combines a minimalistic Scandinavian design with durability and water-resistance.

BiiSafe Buddy is available for purchase from BiiSafe and their international distributors.


Based in Finland, BiiSafe continues a strong local tradition of combining beautifully designed hardware with innovative software that solves real problems.


F-Secure – Switch on freedom

F-Secure has been defending tens of millions of people around the globe from digital threats for over 25 years. Our award-winning products protect people and companies against everything from crimeware to corporate cyberattacks, and are available from over 6000 resellers and 200 operators in more than 40 countries. We're on a mission to help people connect safely with the world around them, so join the movement and switch on freedom!


Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd. | |




Media Contact: Tuomo Pentikäinen

+358 40 183 2881

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