BiiSafe and Kalevala Jewelry Introduce a revolutionary smart jewel - The Kalevala Buddy

Posted by BiiSafe Shop on

Espoo, Finland - 3 June 2016. Kalevala Jewelry in cooperation with the Finnish award winning digital developer BiiSafe bring a revolutionary smart jewel concept to the market - the Kalevala Buddy.


Kalevala Buddies are smart jewels that combine Kalevala’s signature Silver Design and BiiSafe’s Bluetooth powered technology. The Kalevala Buddies’ mission is to facilitate instant communication between families and friends.


Kalevala Jewelry and BiiSafe have developed the Kalevala Buddy family of products in an effort to combine top-class Finnish Design, Engineering and Software expertise.


Kalevala Jewelry and Biisafe have developed  Kalevala Buddy product family where top-class Finnish jewel design is combined with top-class Finnish engineering and software expertise. Kalevala Jewelry is a well-known Finnish jewel manufacturer that designs, manufactures and markets high-quality jewelry. BiiSafe is a developer of  BiiSafe Buddy, a quality leader in the emerging smart key fob sector.


Kalevala Buddy is a silver necklace, which offers many application possibilities. Buddy can be connected to a social circle with the loved ones of the user, and it offers communication and alerting opportunities. Buddy improves safety, as it can be used to share location information or, if needed, to ask for help. Buddy allows for the measurement of activity using advanced motion sensors. Kalevala Buddy is designed to be a high quality product, which is stylish and functional at the same time.


Co-operation is implemented as an activity of Kalevala Jewelry's Innovation Lab, which looks for novel jewel innovations. Kalevala Innovation Lab is working closely with consumers and companies in various fields, developing new digital services and functional design, as well as strong jewel design. The best products will be picked up to join the Kalevala Jewelry collection.


Jointly developed smart jewel brings to both companies totally new opportunities to better serve consumers as the same package now comprises a well-designed jewel and functionalities that help the everyday life. It's great to try something new, and hopefully we can get a lot of valuable feedback for further development, says Kalevala Jewelry Production Director and Head of Innovation Lab Terja Koskenoja.


Design has always been an important competitive asset for BiiSafe. BiiSafe Buddy has been given the prestigious Red Dot design award for excellent design.

- It is an honor to cooperate with the well-known Finnish jewelry manufacturer and their excellent designers. Cooperation with Kalevala Jewelry has been easy and the whole development project has been amazingly rapid - and great fun, says BiiSafe’s COO Jouni Suutarinen.


New Kalevala Buddies can be pre-ordered during the summer of 2016 and deliveries are scheduled to begin in the autumn of 2016.


Further information visit or contact:

COO & Co-founder, Jouni Suutarinen, tel +358401580858,

Production Director, Head of Innovation Lab Terja Koskenoja, tel +358 207 611 308,



BiiSafe Ltd produces high quality, reliable and user-friendly technology products and smart phone applications to improve everyday life. The company serves both private and corporate customers. BiiSafe is constantly looking for strategic partnerships with well-known companies.


Kalevala Jewelry Oy is a 80-years old Finnish design house, one of the most valuable Finnish brands, known for exceptional design, high quality materials and Finnish handicraft. Design philosophy is based on high-quality, recognizable and distinctive design. The design interprets its own time and is inspired by the stories of people, nature and the phenomena.

All jewelry is manufactured at the own factory of Kalevala Jewelry in Helsinki, Finland. The company employs 130 people.


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